About Us


Tonia Shatzel, chairwoman

Tonia is a retired veterinarian with a passion for Coastal Florida and its rich ecosystem. She became well-connected in the South Walton community after opening 30A Vet in 2013. An entrepreneur at-heart, Tonia founded Lanier Animal Hospital in Sugar Hill, GA in 2002 and was the driving force and a photographer behind the highly popular book The Dogs of 30A which featured local pets in whimsical and charming vignettes and settings.

She earned a Biology degree and certificate in Psychology from Georgia Tech, and later graduated from the University of Georgia College of Veterinary Medicine.

A native Floridian, Tonia grew up on Florida’s beaches before moving to Georgia. “The coast is a precious resource, a place where two very different ecologies meet; where sea turtles lay eggs, baby fish grow to be big fish, endangered birds nest, and where people connect with the earth. It has been accessible to all since the beginning of time and should remain that way.”

Married to Rob Wood, she is the proud mother of a “very cool" teenaged daughter and owns a Doodle named Ace. A resident of Santa Rosa Beach, she enjoys SUP, snorkeling and photography.


John Reichenbach, Vice-Chairman & Treasurer

John is a retired commercial banker with nearly 35 years’ experience, most recently with Capital One Bank in Dallas, TX. He responsibly grew the commercial real estate loan portfolios at four major banks and successfully managed his bankers and clients through three major recessions.

After completing his undergraduate degree at Earlham College, he earned an MA in Psychology from Texas Tech, and an MBA from the University of Texas in Austin. 

John began visiting South Walton in the early ‘90s, buying and selling property in the area, and relocated from Dallas to Seagrove Beach in 2016. He believes all gulfs, oceans and beaches are national treasures that must remain accessible and usable for all. Enjoyment of these natural resources should not be reserved for only the rich and powerful.

He and his wife Laurie have two adult children and one grandchild. He enjoys reading, travel, politics and walking freely on the beach.


Pete Foley, Secretary

Pete is President of PeteFoleyCreative, a business consultancy focusing on communication strategy and business writing; including executive speeches and ghost-blogging, web copy, video scripting, ad copy, media releases, etc. He had an extended career as an award-winning Creative Director/Senior Producer at The Coca-Cola Company in Atlanta where he wrote and produced hundreds of programs across America and in 31 countries.

Pete has vacationed in South Walton for three decades and has been a property owner for more than 20 years. As a child growing up in Coastal New England, he was accustomed to free use of beaches and is a strong proponent of the doctrine of Customary Use.

A graduate of the University of Georgia (BA-Journalism), Pete splits time between Atlanta and Santa Rosa Beach with his wife, Sharon. He has four adult children and six grandchildren, and enjoys UGA football, Jimmy Buffett music, and all things coastal.


DANIEL UHLFELDER, attorney, Leadership team

Daniel is a seasoned attorney with more than 20 years’ legal experience in Washington, DC and Walton County, FL. After graduating from Stanford University with a degree in history, he earned his J.D. from the University of Florida College of Law. While in school, he worked as a law clerk, staff aide in The White House, U.S. Attorney General’s office, U.S. Senate, and U.S. House of Representatives.

His firm, located along Scenic Highway 30A in Grayton Beach, handles a wide variety of legal matters for individuals and businesses in Northwest Florida, including civil, commercial and construction litigation; divorce and family law; real estate; personal injury, and criminal law.

Daniel believes strongly in the fundamental right for the ongoing use and enjoyment of all of our beaches. 

He is a second-generation Floridian, growing up in Tallahassee and settling in Walton County in 2001. He and wife Michelle live in Santa Rosa Beach with their two children. Daniel enjoys reading, politics, and University of Florida football.

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Liz McMaster,Board Member

Liz is a realtor specializing in high-end Gulf-front properties and communities and is the 2018 President of Emerald Coast Association of Realtors. She is also Director of the National Association of Realtors, and Director (and member, Women’s Council) of Florida Realtors. 

Prior to her real estate career, Liz was an institutional equity sales trader for three decades. The relationships and trust she built during those years have helped fuel her success as a real estate professional.

She has vacationed or owned property in the Destin and Santa Rosa Beach areas since the mid-1980s, and currently owns a rental cottage in Miramar Beach. She became a permanent resident of Walton County in 2007 and resides in Kelly Plantation with her husband of 27 years.

As a youngster growing up in Winter Park, she has fond memories of summers spent at the beach and says that’s where she feels most at home.

She and husband Ralph enjoy walking the beach, bike riding and traveling. In addition to her passion for real estate, Liz enjoys fine wine and following the stock market.


Rob Wood,Leadership Team

Rob is a career entrepreneur, author, artist, speaker and “cheerleader” to people who don’t care to settle for mediocrity. He has a background as a comptroller, human resource manager, business development director, and in raising capital; spanning manufacturing, technology, healthcare, consulting, financial and algorithmic stock trading.

He moved from Atlanta to South Walton County in 2013 and is the author of The Kingfish Way, a semi-autographical parable about a middle-aged man who has lost his way and seeks to reignite his passion for life. Rob has a long history of volunteerism in Georgia and Florida and helped Dr. Tonia Shatzel produce the book The Dogs of 30A with proceeds going to Alaqua Animal Refuge in Freeport, FL. Rob runs the local Georgia Bulldog Club and facilitates Aristotle’s Hobnob, a periodic evening of civil discourse covering a diversity of thought-provoking topics. 

He enjoys time spent at the beach, whether it’s early morning sunrises, SUP, or sunsets, and deeply believes Florida beaches should remain open and accessible for all to enjoy as they customarily have for centuries.

He and wife Tonia, her teenaged daughter, and Rob’s son live in Santa Rosa Beach. Rob’s passions include college football, abstract art, start-ups, bold decisions and group discussion with controversial topics.


Dave Rauschkolb, Board Member

Dave, a 32-year South Walton resident, owns three restaurants in Seaside and a bakery/cafe/catering company in Grayton Beach. His flagship restaurant, Bud & Alley’s, located on the beach in Seaside, is the longest established restaurant in South Walton and was inducted into Florida Trend magazine’s Golden Spoon Award Hall of Fame.

In 2010, Dave was named Person of the Year by The Florida Restaurant and Lodging Association; received the Key to the City of Destin; and was Conservationist of the Year (Florida Wildlife Foundation). He is a former champion in the Gulf Coast Men’s Division of the Eastern Surfing Association.

A passionate and outspoken advocate for South Walton since moving from Fort Walton Beach in 1986, Dave has a long history of community involvement. Dave has participated on numerous Boards of Directors, including: Seaside Merchants Advisory Board; Seaside Institute Board of Governors; Seaside Neighborhood School; and The Florida Restaurant & Lodging Association. He is Founder of the 30A Scenic Pride Initiative, Co-Founder of The Scenic 30-A Business Association, Founder of Hands Across The Sand (to stop offshore oil drilling in Florida), Stand Your Sand (initiative for Customary Use of Florida’s beaches), and A Better South Walton. 

Dave strongly believes sharing the resources we hold dear in South Walton and all of Florida is critical to the well-being of citizens, visitors and economic interests.  Humans have enjoyed the state’s beaches for many centuries and a doctrine of Customary Use will ensure reasonable access and enjoyment for perpetuity. “It is my belief there are no private beaches in South Walton, Florida or America,” he says. “Our beaches should be a shared resource, a national treasure, America’s beaches for all!”

Dave lives in Watersound Beach with his wife, Carol, and two young daughters. In addition to time with family, he enjoys the beach, golf, surfing and poker.